Wednesday, March 16, 2011

Justice: "Civilization" for Adidas with Katy Perry

The famous sporting goods company Adidas has launched its new advertising campaign. For this ad, the group has the deep pockets. The realization of the spot was told Romain Gavras, the original music is the group Justice and the special participation of celebrities like the beautiful Katy Perry. The new spot for Adidas could not be more striking and unifying.

So successful challenge to Adidas is a sign advertising full of intensity and rhythm by mixing "music, sport and fashion, and sports stars, champions and creators in a hymn to the joy of being together", says the Director of Adidas France, Nicolas Favre interviewed by the newspaper La Tribune.

More Adidas took the opportunity to launch its new slogan "Adidas Is All In." Musically, this new commercial unveiled a preview of the new title of Justice "Civilization." A new original music that we announce the release of their new album, scheduled April 4, 2011. Reserved to the Internet, the new advertising campaign from Adidas Group will leave no one indifferent.

With an advertising spot for 2 minutes, the leaders of the three stripes have used figures of choice to be present in the spot. We thus find Messi soccer player, singer Katy Perry, David Beckham or the NBA player Derrick Rose.

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