.- The singer Ricky Martin will work with the Government of Puerto Rico in a campaign to promote tourism on the Caribbean island during his world tour, beginning on March 25, officials said Monday. The secretary of the Department of Economic Development and Commerce (DDEC), José Pérez-Riera, said in a news release that the campaign "Puerto Rico does it better" will be used in advertising and tickets in over 70 cities Martin will be presented their new tour "Music, soul, sex." Pérez-Riera said that during the presentation of the artist are also included videos showing landscapes, tourist attractions, cultural and gastronomic Puerto Rico.
"By joining as a presenter of Ricky Martin's world tour, we continue to strengthen our campaign," Puerto Rico at does best "internationally presenting Puerto Rico as a synonym of quality," the secretary said. Ricky Martin will start its world tour at the Coliseo de Puerto Rico José M. Agrelot in San Juan with four presentations.
Continue for the U.S. cities of Orlando, Miami and Montreal, Canada. Martin, meanwhile, emphasized that Puerto Rico "is always present" and thanked him "the opportunity to collaborate with this effort to position our country" through the campaign. "The possibility that at each stage of the tour Puerto Rico has a presence is an honor, "said the artist.
Pérez-Riera also noted that the launch of the campaign will help "promote Puerto Rico as a destination for tourism opportunities, economic and investment" as already made several weeks ago with a law to develop the film market on the island. "Ricky Martin joins the list of ambassadors Puerto Ricans as Marc Anthony and Jennifer Lopez have said this to help us with our economic development strategies," he added.
The DDEC also coordinate special events in various cities where Martin will present to communicate the economic incentives, investment opportunities in all sectors, infrastructure projects and tourist attractions, to groups of potential investors. Also, the executive director of the Tourism Company of Puerto Rico, Mario Gonzalez said the government's message through music tour of Ricky Martin "will have a multiplier effect for the island incalculable." 
"By joining as a presenter of Ricky Martin's world tour, we continue to strengthen our campaign," Puerto Rico at does best "internationally presenting Puerto Rico as a synonym of quality," the secretary said. Ricky Martin will start its world tour at the Coliseo de Puerto Rico José M. Agrelot in San Juan with four presentations.
Continue for the U.S. cities of Orlando, Miami and Montreal, Canada. Martin, meanwhile, emphasized that Puerto Rico "is always present" and thanked him "the opportunity to collaborate with this effort to position our country" through the campaign. "The possibility that at each stage of the tour Puerto Rico has a presence is an honor, "said the artist.
Pérez-Riera also noted that the launch of the campaign will help "promote Puerto Rico as a destination for tourism opportunities, economic and investment" as already made several weeks ago with a law to develop the film market on the island. "Ricky Martin joins the list of ambassadors Puerto Ricans as Marc Anthony and Jennifer Lopez have said this to help us with our economic development strategies," he added.
The DDEC also coordinate special events in various cities where Martin will present to communicate the economic incentives, investment opportunities in all sectors, infrastructure projects and tourist attractions, to groups of potential investors. Also, the executive director of the Tourism Company of Puerto Rico, Mario Gonzalez said the government's message through music tour of Ricky Martin "will have a multiplier effect for the island incalculable."
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